![]() According to wine professionals, the rise of orange wine is creating a new type of casual wine drinker: one who is actually eager to learn a lot more about wine. Orders on Drizly, the alcohol delivery platform, are up 167% year-over-year, and data analysts predict the global orange wine market will grow nearly $27 million to reach $67 million in the next decade.īut the orange crush is not like wine trends of the past, like when wine critic Robert Parker turned American collectors onto Super Tuscans in the 1990s, how Sideways fueled Pinot Noir in the aughts, or the way that rosé gained and sustained its buzz in the 2010s. Recently demand for it has grown in tandem with the natural wine movement, but even within that space, orange wine has a niche all its own. ![]() If a friend, sommelier, or salesperson starts calling a bottle “glou-glou” or raving about its tannic structure, those of us who haven’t spent large portions of our lives and bank accounts studying oenology may understandably smile politely and tune out. That’s what makes the wine world’s latest sales boom so surprising: Orange wine, a category that can have challenging descriptors like “bruised apple” and “wood varnish,” is growing the way that rosé did years ago.Īlso called skin contact or macerated wine, orange wine is an easy-to-order, 8,000-year-old overnight sensation that’s uniquely situated to introduce casual wine drinkers to insider-y conversations about wine grapes, production, history, and more. ![]() Like Twitter discourse or the Star Wars universe, the wine world is riddled with complexities that alienate people on its periphery.
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